The first question for most folks will
probably be what the heck is SEO? SEO is an abbreviation for Search
Engine Optimization. Many clients ask us about placement on search
engines, and that is the definition of SEO, engineering a site
that is readable and rankable by search engines such as Google.
Many do not know how search engines work.
Search engines use automated web browsers commonly called "robots". "Robots" surf
the web constantly and return information back to the search
engine for analysis.
There are full time SEO consultants devoting
much time and energy to gaining their clients a top search engine
ranking. Short of this expensive approach there are a few simple
things that any site can do to improve search engine placement.
One of these is providing text rich with key words regarding the
purpose of the site. Though this web site has a wealth of information,
much of it is contained in pictures, animations and audio, all
of which are essentially meaningless to a search engine.
The primary purpose of the "News" section of this site is to inform
viewers of developments at our organization, but it also has the
dual purpose of SEO.
Is your site Google-Proof? Do you have questions about
optimizing your web site for search engines? Contact
us and we'll
be happy to help.