The first Carolina Roots kits were on 1.4mb floppy
disks, just enough room to fit three small photos. Imagine Steve’s
excitement when he got a cd burner and an extra 698.6mb of storage
space. Suddenly there was room for multiple high-res photos and
CD quality audio tracks to boot! Suddenly the press kit became
a tool for print media and the radio at a cost of about two dollars
Since then, the 97 watt creative group has produced a number of
promotional CDs for furniture manufacturers like Frank
Chervan, Inc. and Southfield
Furniture. In 2004 Chervan made the decision
to move its free catalog to a CD only format. The CD version was
more cost effective and easier to update. The
Chervan catalog CD contains PDF files of product pages and price
lists as well as a number of flash animations, and a video tour
of the Chervan facility.
Musicians have found our promo CDs invaluable. In addition to
audio tracks playable in a standard CD player, CDs can also include
high-res photos, posters, bios and stage plots.
97 watt recently purchased hardware that allows us to do short
run CD duplication (1-500 discs) and on-disc ink jet printing.
For a sample CD contact the
97 watt creative group.